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Ethan uses a database software system to remind him when his customers should be ready for their next gutter cleaning service. With this reminder system, Eugene contacts his customers when they are most likely to be $"$in the buying mode." Ethan's system is part of

Multiple Choice

a transactional marketing orientation.

typical production era marketing practices.

C$2$C marketing.

supply chain management.

A local home catering service keeps information on its customers regarding their preferences for food and wine, their birthdays and anniversaries, and demographics of guests. The service uses this information to inform the customers when holidays and special occasions are approaching and targets them with special promotions. In this way, the service is using $$ to build loyalty among its customers.