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Selling is a process, and to perform well, a salesperson or sales team must go through a number of steps in customers, determine their needs, and then fulfill those needs. The steps in the selling process may be perf times, but all of the steps must be performed in order to be successful.

The selling process has four different stages, and each stage contains several steps. While some of these ste simultaneously, they all must happen for a sale to be successful. The first stage is prospecting, during which customers is identified. The salesperson decides which of those potential customers is most desirable to pur history of existing customers, along with information about current trends, the salesperson can determine wh those existing customers happy, while predicting what they might need in the future as well as identifying oth have similar needs

Once prospects have been identified, it is up to the salesperson to find out who influences the purchase decis final decision. In consumer products; when sales might be made to families, it is important to understand who purchases and who will actually use the product. In business$-$to$-$business marketing, it is important to know the and know who needs product information and who is in charge of allocating resources $($money$)$ within the cus this information, the salesperson can prepare information and decide which sales approach will work in any gii other, more complicated sales approach, such as a script for a telephone sales call, may offer enough information a series of questions about how he or she might use the product and then listening for cues and telling the pro product or service might solve problems the prospect faces. This is known as the consultative selling approach and services may call for a selling formula approach, where the salesperen has a prepared presentation, but the presentation to ask questions and tailors the remainder of the presentation to the customer based in their their attitudes and needs. The salesperson delivers the presentation to the correct person or group, being sure concerns along the way, and closes the sale, or gets a commitment or other action indicating the sale has been salesperson understands that the sale only begins with the customer signing on a contract or paying for a proc

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