Question: i . The PC industry operates in the MTS model, whereas Dell operates in the CTO model with a 5 - 6 days order delivery

i. The PC industry operates in the MTS model, whereas Dell operates in the CTO model with a 5-6 days order delivery lead time, maintaining an inventory of 11 days compared to the competitor's inventory of 80 days. Why has Dell not followed the same when it could serve customers with zero lead time following the MTS model? Explain.

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