Question: I thumbs up immediately, need the answer fast, minimal explanation. 33. Which of the following best describes the characteristics of a great brief? a full

I thumbs up immediately, need the answer fast, minimal explanation.

I thumbs up immediately, need the answer fast,

33. Which of the following best describes the characteristics of a great brief? a full description that glorifies the brand, as well as pages of demographic and psychographic facts about the target consumer actionable insights about the brand and consumer, and a clear description of the objective and any obstacles. lots and lots of information and direction that tells the creative team exactly what advertising they should create Full explanation of where the product is in its lifecycle, and how to steal market share from competitors

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