I want fully explained development plan

This is 15 percent case so please I need answer in length

Content of a Personal Development Plan at Brainstorm, Inc. individual development plans for these employees, based on their performance evaluations. Recently, Jay, an inside sales representative and Cathy's direct with Cathy. Cathy's performance evaluation of Jay's report, finished his first year's performance evaluation key competencies and key results is as follows: development plan for Jay (Hint: use information included in Section 8-1 Personal Development Plans) CASE STUDY 8-1 athy is a sales manager at Brainstorm, Inc., a computer software training company that training software, located in Lehi, Utah. One of Cathy's responsibilities is to complete annual performance evaluations with all of her direct reports and create Score Supervisor Comments B- B+ A- Performance Appraisal Form Key Competencies Could be more proficient with greater product principles and Sales and Marketing: Demonstrate knowledge knowledge. Needs greater understanding of methods for showing, promoting, and selling products or services. the benefits of each of the products. Good verbal and sales skills most of the time Customer and Personal Service Knowledge of principles and Had a couple occasions when customers felt processes for providing high-quality customer and personal Services like they weren't getting enough personal assistance with recently purchased products. Interpersonal Communication Talking to others to convey Very good. Always enthusiastic with Information effectively as well as giving full attention to what other customers and quickly develops a good people are saying, taking time to understand the points being rapport with new customers. made, and asking questions as appropriate. Persuasion and Negotiation: Persuading others to change their Adequate, but could be more direct and minds or behavior. Bringing others together and trying to reconcile persuasive with customers differences Problem Sensitivity and Ethics: The ability to tell when something Excellent. Shown great ability to anticipate if is wrong or is likely to go wrong. ethically or otherwise. It does not contract negotiations are taking an unethical involve solving the problem, only recognizing there is a problem, or unprofitable turn for the worse. Key Results Supervisor Comments Degree to which employee met monthly sales goals ($50,000 in sales revenue a month): Adequate. Met sales goals 66 percent of the time in the last six months. Degree to which employee met referral goals Needs improvement. Met referral goals (10 referrals a month): 50 percent of the time in the last six months. Number of cold calls made monthly (250): Excellent. Tirelessly exhibits persistence and hard work in reaching out to businesses B A Score B B- A Place yourself in Cathy's shoes, and use the above performance evaluation to develop an individual 252