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Introduction

Airball Basketball Academy will be our business. Airball Basketball Academy will be a Basketball facility that will include a training center offering group memberships, one on one skill development workouts, tournaments, leagues, and rent out spaces for practices. It will also have a clinical area outsourced to a physical therapist and chiropractor. We want to utilize our basketball platform to entice the youth with life skills off the court. Aligning with the Tyshon N. Terry Foundation, our initiative is to provide the opportunity to learn life skills that set each success.

Stakeholders

We know that there is a substantial market for indoor basketball facilities in the United States of America and, of course, all across the globe. Given that, we have positioned our indoor basketball facility to service the clientele in the United States of America. We have conducted our market research and feasibility studies, and we have ideas of what our target market would be expecting from us. We are in the indoor basketball facility industry to attract a wide range of customers; male and female, adults and children that make use of the court either for leisure or as professional basketball players, basketball clubs, households, schools, social organizations, community, and cooperate organization, business people/entrepreneurs, government officials, celebrities, religious centers, applicants/school leavers, sportsmen and women, and college students.

Clients

We intend to target the local boys and girls of all ages, build a solid customer base, and then branch out regionally and nationally.

Access Level

Our program includes; 1 on 1 Skill Development Training, Group Skill Development Training, Summer Basketball Camps, High School Elite Basketball Camp, Lil Ballers Basketball Clinics, Youth & Adult Basketball Leagues, Hosting Elite Tournaments, and All Level Scouting Services.

Hardware

Airball Basketball Academy is in the indoor basketball facility industry to make world-class indoor basketball facilities available for our youth players, basketball court rentals, Open Court memberships, Basketball Skills Academys, and hosting of Adult and Youth Basketball Leagues and Tournaments.

Software

No software will be needed for the success of our clients.

Employees

We will need employees who are loyal to the game of basketball and the growth of our young hoopers. (Chief Executive Officer CEO, Indoor basketball facility Manager Accountant/ Cashier, Marketing and Sales Officer, Safety Instructor/Assistant, Customer Care Executive/Front Desk Officer, and Cleaners.

Access Level

They will need access to most things within our facility. These may include storage rooms, offices, staff break rooms, and courts.

Hardware

The leading hardware the employees would need is computers and phones. The computers will be used for booking appointments, editing timetables, and email clients.

Software

The only software our employees will require is any form of web browser. All necessary actions can be completed on software such as Google Chrome.

Sponsors

We will have the Jordan brand as our main sponsor. As our main sponsor, Jordan will be responsible for promoting our brand and hosting events for our company. In return, we will represent the Jordan brand on all of our clothing and use Jordan equipment.

Access Level

The brand will have the same amount of access as our employees. As our business partner, we want Jordan to feel like theyre one of us.

Hardware

Jordan will use computers and phones. If there is any other hardware the brand would like to use, they are welcome to do so.

Software

A web browser should suffice, but if theres any special software they prefer to use, they are welcome to do so.

Special Concerns

The primary concern would be access to our data and information; however, we trust the brand and want to work in unison; all it takes is one corrupt employee to publicize confidential data/information.

Source of Income

Mr. Basketball Academy is in business to operate and manage indoor basketball facilities, Open Court memberships, Basketball Skills Academys, Adult & Youth Basketball Leagues, and Tournaments. In essence, our source of income will be the gate fee and membership fees that we will generate from people who want to make use of our indoor basketball facility and from sales of foods, drinks, and related services, including one on one skill development training, group skill development training, summer basketball camps, high school Elite Basketball Camps, Lil ballers basketball clinics, youth & adult basketball leagues, hosting elite tournaments, and all level scouting services.

Access Level

Access will be narrowed down to just the membership or one time payments to use the facilities or coaching programs.

Hardware

The hardware that will be needed to accomplish your goals is basketball shoes. Airball Basketball Academy will provide the rest.

Software

The software will include a phone, as we will have an app developed for membership access, reservations, availability, and information about our services.