I WANT TO get my assignment solved please. this is market simulation. and my tutor want a standard data.

Your company will be introducing a new line of microcomputers into selected markets in North America, South America, Europe$/$Africa$,$ and Asia.

Market Segments Among PC Buyers

The PC market can be divided into three major

market segments. Each segment has its own

set of needs and wants. Each one also has a

price point where they are willing to consider a

purchase, should you be able $10$ satisfy their

needs and wants.

These three segments are portrayed in the

accompanying graph. The circles are

positioned to indicale the price and

performance requirements of esch segment.

The size of the segment is portrayed by the size of the circle. Each segment has different needs

and wants and requires o different market strategy to appeai to it:

The Mercedes segment is looking for a high performance computer to use in engineering

and manufocturing applications. Mercedes customers are willing to pay exdra for the higher

performance.

The Workhorse segment is the largest group of customers. They want an easy to$-$use PC for

office workers. It should also be modestly priced.

The Traveler segment wants a practical computer to use on the road. Traveler customers

are executives and sales people who travel a great deal. This segment is also price$-$sensitive$.$

Now that you have a feeling for the business in which you will

compete, take a quick look at what's in store for you in the

current quarter and in the near future.

In quarter $1,$ the goal is to set up your company. These are the

decisions that you must make:

Name your company.

Organize your team, decide on corporate responsibilities.

Review the market research.

Establish corporate goals and strategic direction.

Design at least one brand for each target segment.

Open a sales office and$/$or web sales center for future sales.

Setup a production facility.

Make sure there is at least $300,000$ in the cash account and Certificate of Deposit

combined.

Looking ahead to quarter $2,$ you will need to study the market research and set things in place

to start test marketing.

A balanced scorecard will be used to measure your firm's performance and to compare your

results with those of your competitors. The firm's total business performance will be based upon

financial performance, marketing effectiveness, market performance, investment in the firm's

future, human resource management, manufacturing productivity, asset management, financial

risk, and creation of wealth.

Your goal is to be the best competitor in the marketplace.