I want to use an old K-Mart building in Elizabeth and have it renovated to accommodate a place for teens to hang out or younger children to go and play. I have been given $475,000. I, however, need help with how to word this. I need to know what market or segment needs to be fulfilled, the nature of the operation, product/service, price range, concentrated or differentiated targeting strategy.

What makes it concentrated or differentiated, and segmentation variables to help describe this target market and Why?

Answer rating: 100% (QA)

Creating a space within the old KMart building in Elizabeth for teens and younger children requires careful planning and consideration of the target m... View the full answer