Question: I want you to write a minimum 3 page paper on the text below. You should avoid plagiarism by making the content original, as well
I want you to write a minimum page paper on the text below. You should avoid plagiarism by making the content original, as well as answer all questions asked in the text.Make the paper unrecognizable by AI or any other plagiarism checkers. Be creative in the writing and make it sound like a human wrote itHOMEWORK OBSERVATION DATA COLLECTION THE FIELD EXERCISE: The initial management decision question is Do store sales employees andor service personnel exhibit the correct interpersonal behaviors that are important in ensuring positive interactions with customers, leading to a satisfying customer marketplace experience?" Using a disguised observation method also known as the mystery shopper technique collect, analyze and interpret data that can be used to address the following research questions: How well do the selected retail situation store employees andor service staff interact with their customers?How friendly are the store's employees andor service staff to the customers?How courteous are the store's employees andor service staff to the customers? To what extent are the store's employees andor service staff helpful in meeting customers' needs and wants? What is the level of productservice knowledge exhibited by the store's employees andor service staff?How satisfying was the selected retail situation experience? To be able to address to above given research questions, you have total flexibility in selecting your desired retail situation for being a mystery shopper. You may do this exercise in a group setting with other people with you as long as you do not inform those other people that you are serving as a mystery shopper. The time period for this exercise will simply be the time in which you are engaged in your selected retail situation. HELPFUL PROCEDURAL HINTS: Go back and read the textbook material on observation methods as well as your class notes on observation methods used to collect consumer behavior data. Carefully pick your selected retail situation setting. You will spend whatever time is necessary during your mystery shopping experience observing and collecting the data needed to address the six specified research questions. After selecting your retail situation setting, develop a plan for determining what specific behavioral and comment data you expect that you will need to capture in order to ensure that you cover all the preset IRQs and how you will record that necessary data. In other words, develop a general game plan that has some builtin flexibility, if necessary and do some self training prior to going out and conducting the exercise. After you have collected the data, take that data, analyze them and type up a two to threepage singlespaced report. Your report must include headings that contain the following: a Decision and Research Questions: List the above decision and research questions. b Description of Setting and Subjects: A brief description of your selected retail situation setting include such items as store name, location, timeday of observation, observable descriptors of the selected subjects, etc. c Observation Method: A brief discussion about your selected disguised observation method ie mystery shopper technique and the tools used to collectrecord the data. Make sure all four of the tools discussed in the Chapter are discussed structured vs unstructured; disguised vs undisguised; natural vs contrived; human vs mechanical d Summary: A summary of the specific data recorded. The reader should feel like they were present during the observation just by reading this section of the report. Be detailed as this should be the longest section. e Interpretation: A brief interpretation of what you believe the comments and behavior data are saying in respect to answering the stated decision and research questions. Make sure you provide support for your answers to the decision and research questions using information provided in the summary section. Check the syllabus and DL for when this short ie two or threepage report of your field exercise is due. Remember the report must be typed and singlespaced, make good use of headings and subheadings, and use page numbers. This homework is worth of your total course grade. No late assignments will be accepted.
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