I will be adding the rest , I will want an answer for the next question I post . Thank you

Palmer: Introduction to Marketing, Third edition Participants record their views and actions on a digital video camera, in the presence of a researcher who stays with them from 8am until 10pm for a few days. A normal project would last four or five days and the client may be invited along for part of the time. Participants are paid $100 for their troubles. What did they do with the direct mail when it came through the letter box? Did they use the coupon offer which it contained? Who drinks the fresh orange juice in the house? How long do they spend cooking dinner? How do they actually cook the ready-prepared meals they bought earlier? Does the family eat together? These are examples of the vital information that sponsoring companies hope to get hold of in order to position their products more effectively. According to the company, the advantage of this method over conventional research is that it picks up inconsistencies between what people say they do and what they actually do. Following them throughout the day allows the researcher to see why a person's habits might change according to random factors such as their mood, the time of day or the weather. Crucially it reveals the quirks in our behaviour that marketers are desperate to gain an insight into. For example, a person's store-card data might tell you that they buy bread and margarine, but it doesn't tell whether they eat the bread fresh, or toast it first before putting margarine on it. In 1998, the magazine Marketing put this novel research method to the test with a guinea pig family called the Jones's. It then compared the results of this approach with more traditional methods of profiling customers. In short, established systems such as CACI, Claritas and Experian might say one thing about the buying behaviour of a family, using lifestyle and electoral roll data, but did they bear any relation to reality