I will give a LIKE. DO NOT COPY AND PASTE FROM SOURCES. In your own words, please answer the following questions:

Fearn-Banks addresses "do's" and "don't's" of social media in Chapter 5 of her book.

Discuss three "do's" from her list and three "don't's" of using social media during a crisis.

Then explain, in your opinion, which "do" is most important and which "don't" is most important and why.

Dos BE PROFESSIONAL Probably the most important aspect of social media channels management is the concept of professionalism. Because social media know no geographical boundaries, their reach can be worldwide, thus using the right tone, in the right voice at the right time, is essential. BE MINDFUL OF DIFFERENT RACIAL, CULTURAL, RELIGIOUS AND ETHNIC BACKGROUNDS This goes back to being professional. Whatever the message, communi- cators should make a conscious effort to avoid offending at all costand not solely their known publics but whoever has Internet access. HAVE CLEAR AND THOROUGH SOCIAL MEDIA POLICIES Using social media professionally without official, written (and under- stood!) policies is a disaster waiting to happen. Put the rules in the book and make sure that everyone involved in social media knows what these rules are. Policies should include all social media platforms and their handling, troubleshooting and processes to follow in case of problematic situations, as well as the extent to which employees might be allowed to use social media (blog, Twitter, etc.) to discuss work-related matters. Laurel Papworth, named one of the Top Social Media Influencers by Forbes in 2012, compiled a list of companies' social media policies, from IBM to the U.S. Air Force; it details how these organizations use and plan social media strategies but also how they would handle non-routine Donts DELETE UNFAVORABLE COMMENTS Bad comments and criticism are never pleasant and can sometimes have a snowballing effect, which might turn out to be difficult to handle. However, negative comments should not be deleted unless they contain certain parameters, such as racial slurs. In any case, be sure to document the instance by taking a screenshot of the comment. Respond quickly and keep your cool: don't pour oil on the fire. An organization's social media policies should clearly state the specific process to be followed to handle such occurrences systematically and efficiently. HAVE PROFESSIONAL AND PERSONAL SOCIAL MEDIA ACCOUNTS ON THE SAME SOCIAL MEDIA MANAGEMENT PLATFORM For instance, do not let employees mix professional and personal social media accounts on HootSuite. This is just begging for a mistake to happen. The American Red Cross Senior Officer of Humanitarian Engagement, Gloria Huang, and her tweet intended for her private account was sent from the official American Red Cross Twitter handle. It read, @RedCross: Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer ... when we drink we do it right #gettngslizzerd. The Red Cross quickly removed the tweet, and tweeted We've deleted the rogue tweet but rest assured that the Red Cross is sober and we've confiscated the keys. Huang then personally apologized for the confusion. Although called an honest mistake by the Red Cross, this could have been easily avoided by not mixing professional and personal accounts. FOR GOVERNMENTS, DO NOT MANAGE A FACEBOOK PAGE FROM A PERSONAL ACCOUNT For two main reasons, government employees should never associate their personal Facebook accounts with a governmental Facebook page. First, access to a government Facebook page should not be protected by an individual's password that may be a simple password123, used across all personal accounts and second, as aforementioned, because of the eventuality of public record requests. Simply due to the fact that it is linked to a governmental page, who wants their personal Facebook content scrutinized and possibly publicized