I would like for the same person to answer the 4 questions please

1. What are the strengths or positive points of the plan

2. What are the weaknesses or negative points of the plan

3. What advise or suggestion would tou give this entrepreneur

4. Would you lend them money to start a business, why or why not

EXECUTIVE SUMMARY The Creekview R. V. Park is a service oriented business which provides both partial and full hook- ups, laundry facilities, cable TV, telephone service, and a bath house. The business makes revenue and profit by renting RV. hookups at competitive rates within this area. Our business provides a friendly, courteous, and superior atmosphere combined with unmatched service. In general, our customers are both seasonal and year-round vacationers with a desire for a scenic and tranquil mountain atmosphere. Our business is unique in that it will provide the type of atmosphere needed for that "great getaway that we all desire in a vacation. The Creekview RV. Park's office is located on Highway 276-South in the Jonathan Creek area. This is located 2 miles south after taking Exit 20 off of Interstate 40. Our location helps us facilitate rentals by providing our customers with the convenience of a near-by general store and restaurant. The Creekview R.V. Park plans for 64 trailer spaces measuring 25 * 50. The fee for an overnight stay will be $12.00. Obtaining creekside space will be on a first come first serve basis at no extra charge THE BUSINESS Our business provides both partial and full hook-ups, laundry facilities, cable TV, telephone, and a bath house In general, our customers are both seasonal and year-round vacationers with a desire for a scenic and tranquil mountain atmosphere. Our business is unique in that it will provide the type of atmosphere needed for that "great getaway" we all want in our vacations. The business makes revenue and profit by renting R.V. hookups at competitive rates within this area. Our hours of operation will be from 7:00 in the morning until 10:00 at night. However, there will be someone on call for customers after those hours. The park's office is located on Highway 276,2 miles south after taking the Jonathan Creek- Maggie Valley exit off of Interstate 40. Creekview R.V. Park has easy access from both sides of the highway. It is also located within one hour of the famous Cherokee Indian Reservation, an hour and a half from Gatlinburg, TN, and four hours from Nashville, TN. Upon your arrival at Creekview R.V. Park, a complete vacation guide will be furnished. This includes all of the surrounding attractions and directions to get there. The park is on the creek-side and offers a quiet, peaceful atmosphere. Creekview R.V. Park currently occupies 3 acres directly beside Jonathan Creek. The major equipment involved in our business consists of sewage and electrical hook-ups, cable TV. telephone, bath house, and laundry facilities. Creekview R.V. Park is operated as a sole proprietorship THE MARKET When researching the market, we asked ourselves just who are these R.V. recreationists? A study of Airstream owners indicates that they range from blue-collar workers to lawyers, ministers, and doctors, they are an average of 60 years old, 85% no longer work every day, and they travel between 10 and 15 thousand miles per year. They are mostly white, but the numbers of Blacks and Hispanics among them are increasing yearly. They have a passion for knowing where their fellow R.V. travelers are from, and they like to send out Christmas cards featuring a recreational vehicle in some way. This indicates that there is communication between R.V.ers, so by-word of mouth" the services that they get at Creekview may be relayed to one another. Their credit is good. Fifty-one percent pay cash for their RV's, but when R.V. purchasers take out loans, the American Bankers Association reports that they have the best repayment rating among all consumer borrowers (On the Road in an Average RV. P. 19). Most R.V. travelers in the 1990's are families with school-aged children or are senior citizens, but there are also a large number of young singles and people who find R.V. travel practical for business purposes. COMPETITION Our competitors are Winngray Campground, located in Jonathan Creek, and Pride Resorts, which is a private R.V. park requiring a membership to use the facilities. Because of the membership requirement at Pride Resorts, their competition will be less of a threat. We feel that our services will surpass those of Winngray Campground because of the "unfriendliness of their management (Personal interview, May 1992). The park sites at Winngray are smaller than ours, and their nightly fee is $12.50. Our sites measure 25' x 50' and will be rented for $12.00 per night. Other advantages for Creekview customers will be easy access in and out of the park and the convenience of a nearby general store and restaurant. SALES We will attract 90% of our customers by advertising Creekview R.V. Park on billboards along Interstate 40, east and west bound. We will also have a smaller billboard along Highway 276 to attract others. A potential technological innovation that could impact our business is that R.V. are getting more and more complex. They are becoming "home away from home" vehicles. If we can provide the best service they can get for their special R.V. at the most competitive prices, then we could operate between 50% and 90% capacity in the months of May through October. Statistics show that R.V. use in this area totaled more than 71,000 in 1991 in the months of May through September. The total for the year was 72,619 (Blue Ridge Parkway Monthly Public Use Report , 1991). In the months of October through November sales will drop considerably to about 25% of what is expected in previous months. December through March and most of April will be the worst months for sales. MANAGEMENT The manager of Creekview R.V. Park is also the owner. In preparing to start this business, the manager will have to show balance, diversity, and experience in dealing with people. He/She will also have to have some background in business management, marketing, advertising, and other aspects of running a business GOALS IMPLEMENTATION The short term goals for this business are- 1) to increase customer contacts, and 2) to keep start- up costs to a minimum. In expanding our ideas for the future, we must advertise services and customer incentives. Repeat customer lists and word of mouth" advertising will help implement these goals. Long term goals include- 1 becoming the leader in quality service in a friendly manner, 2) creating a profit for the owner/investors, and 3) expanding services to compete with other local R.V. parks. FINANCES Creekview R.V. Park faces minimal risks to our business. There are only 2 competitors in the area that are already set up and familiar to people. We can avoid or compensate for this competition by making our park the most enjoyable and the most competitive price-wise, with the added conveniences discussed earlier in this plan. Our start-up costs will consist of the following- 1. Install sewer lines to each site at $380 per site 2. Install a pump station for the sewer- $10,000 3. Hook up four telephone lines- $5,000 total 4. Install electrical hook-ups - $4.480 total 5. Lay gravel: $2,000 6. Build bath house- $10,000 ole 7. Advertise on billboards- $2,600 per year 8. Hook up cable TV lines- $1,500 9. Fees and permits- $200 Total estimated start-up costs will be $60,100