IBM was known for having a large research and development budget, which focused on the continuous development life cycle of their devices. This is an example of a company following which orientation concept? a. sales concept ob marketing concept O product concept QUESTION 28 1 points so Tina is a marketing expert at a college textbook company. She has analyzed the competitive cost landscape of textbooks, what the target customer uses to evaluate a book's value and what they are willing to pay, Tina is evaluating what area of the 4Ps marketing mix? a. product Ob price O promotion QUESTION 29 1 points 5 A sales associate at Ann Taylor Loft Karina, has developed a relationship with Jeanne over the years so much so that she only shops for her clothes at Ann Taylor LoltEven when there are sales at other stores, she continues to buy at Ann Taylor Loft What advantage is managing a customer relationship well having on the store a customer recommendation advantage ob.customer exposure advantage O competitive advantage