icy Saubly IC the same customer groups. G. Adidas' consists of all the running and basketball shoes, bags, sports accessories, shirts, and shorts that the company markets. H. The ultimate goal of sport branding is the creation of this among sports consumers. is the value that a brand name acquires as a result of its reputation developed over time. . Successful branding and brand equity for a sports team or event can enhance national media exposure, ticket sales, corporate support, and K. If the University of Toledo Athletics Department enters into a contractual agreement by which it gives a company the right to use the university's name, logo or trademark on the company's products, this would be an example of this. L. The global licensed sports merchandise market can be segmented on the basis of product category, distribution