Question: Idea generation is the stage in the new-product development process that O develops a pool of concepts to serve as candidates for new products. O

Idea generation is the stage in the new-product development process that O develops a pool of concepts to serve as candidates for new products. O selects a single concept and scrutinizes it for all potential benefits and flaws. O separates ideas into two categories: consumer-oriented and organization-oriented. O requires the organization to perform a SWOT analysis and an environmental scan. O consists of the techniques used to screen and reject those ideas that have no merit

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