Identify a company or a brand $($for example, Apple or Google$)$ that is effective$/$ineffective in its segmentation strategy. What type of market segmentation strategy does it use, how successful is this strategy, and why is$/$isn$\text{'}$t the strategy successful?

Given this strategy$--$ could Mr$.$ Chambliss's claims that "segmentation is overly simplistic" and that brands need "human$-$centered marketing"$--$ sufficiently and effectively help the company "drive transactions"? Please explain your answer.