Identify a famous brand that failed when it tried to penetrate a foreign market. Describe the brand,
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Question:
Identify a famous brand that failed when it tried to penetrate a foreign market. Describe the brand, the move, and what went wrong from a cultural perspective. What was it about the consumers in a different culture that the company or brand overlooked?
Make recommendations for other companies to avoid the same mistakes.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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