Identify a firm with a strong and clear Brand message. Search for a message from that firm that is INCONSISTENT with their previous Brand message. Then answer the following questions:

Identify a firm with a strong Brand and Brand message. $(1$ points$)$

Explain the existing firm Brand message. $(4$ points$)$

Ensure that you give an example of that Brand message from the firm$$s communications.

Identify a communication from the firm that was inconsistent with their current Brand message? $(5$ points$)$

Ensure that you explain the communication with enough detail for a reader to understand the communication.

Describe why the communication was not consistent with the Firm$$s existing Brand message? $(5$ points$)$