Identify a marketing strategy for an offering of your choice. What is their stated (or implied) strategy?
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Question:
- Identify a marketing strategy for an offering of your choice.
- What is their stated (or implied) strategy?
- Evaluate their strategy.
- Is it good? Is it bad? Are some parts good and some parts bad?
- Provide suggestions for improving their strategy.
- Which of the four critical dimensions of marketing strategy is the focus of the "Competitive advantage is always relative" video? Why?
- How has Pepsi's CEO Indra Nooyi implement the marketing strategy process?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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