Identify a minimum of two Key Performance Indicators (KPI's) that are important in your current/previous work. 1) KPI for a continuous measurement variable for inferences about a true population mean (1) 2) KPI for a binomial random variable for inferences about a true population proportion (p) Create a plausible example of Interval Estimation for each. Use the examples to explain to senior management how to apply interval estimates in business applications for conducting statistical inference. Brainstorm for additional business applications in two stages. 1. First stage - (Individual) Identify a minimum of two Key Performance Indicators (KPI's) that are important in your current/previous work. a. KPI for a continuous measurement variable for inferences about a true population mean (1) b. KPI for a binomial random variable for inferences about a true population proportion (p) 2. Second stage - (Team) Brainstorm a minimum of two more applications with your team. Total of four applications - two for means and two for proportions Brainstorming Rules: One idea per participant All ideas accepted - no criticism, no evaluation Only one idea presented at a time by each participant Piggybacking encouraged