Identify a specific product and describe a highly targeted market. Share the examples and your opinion about
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Question:
Identify a specific product and describe a highly targeted market. Share the examples and your opinion about the strategy they are using for the segment you identify. Think about a market segmentation and how a company can market the same product differently to different segments.
An example is McDonalds. Here are some of their markets:
- Kids: They promote happy meals with toys and healthy alternatives like apples and milk, for kids (and parents, mostly moms.)
- Teen agers, college students, & lower income individuals: Dollar menus.
- Seniors: They promote free coffee and senior discounts.
- Workers/laborers: They offer quickseTrvice and different options for workers trying to pick up a quick lunch.dinner
McDonald'sbasically offersthe same products, but they market them differently to attract each segment.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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