Identify a successful organization. $($Most students will find it simplest to focus on a profit$-$seeking firm, but you are free to choose a not$-$for$-$profit or public$-$sector agency if you wish.$)$

Reflect on how this organization has succeeded thanks to effective use of marketing.

What customers does it serve? Why are they a good fit for the organization's resources$/$capabilities$?$

How does the organization create value for these customers? $($What needs does it satisfy? How does it make their life$/$situation better?$)$ Share examples of products$/$services that exemplify this.

How does the organization communicate this value to customers? $($What are the key messages? How does it tell the story in a compelling way? What media$/$tactics does it use?