Identify an external issue or problem within their chosen organisation, that has been intensified by social or other media. Critically discuss this issue or problem in relation to how it has been perceived within their chosen organisation, along with the impact it could have on future productivity.

Decide on what creative contribution and novel solution the organisation would benefit from that will resolve or diminish the problem that has been intensified by social or other media. Create a framework to demonstrate the suggested approach the organisation can take, and make recommendations for its implementation.