Identify an organization that has suffered a major setback during the last decade. Describe the organizations identity, the setback and how the organization responded. Did the response(s) match the organization's identity before the setback? If so how? Or did the Organizations identity change after the setback? If yes how did their identity change? Use the Dutton and Dukerich framework to present your response. Your response should explicitly:

• discuss the setback event,
• detailed action(s) taken by the organization to address the setback or actions taken that did not address the setback and,
• describe how the interpretation did or did not match the organization's identity prior to the setback.