Identify and analyze the social and cultural factors prevailing in the business environment affecting Swatch Group in
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Identify and analyze the social and cultural factors prevailing in the business environment affecting Swatch Group in the home country of Switzerland. (National culture). Include:
o The GLOBE dimensions - https://globeproject.com/results#country dimensions for the home country of Switzerland
o Identify and analyze the role of culture in the interplay between the 3 "actors"- managers, firm, home country
Related Book For
ISE International Business Competing In The Global Marketplace
ISBN: 9781260575866
13th International Edition
Authors: Charles Hill
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