1. Identify and apply available professional resources for market research
2. Create an organizational summary highlighting key functional aspects of a business

Purpose: To begin research and build foundational information that will be incorporated into the final project analysis and comparison of operations management for two existing organizations

Case Study 2-1 Research an Existing Company

Please read the following directions and guidelines to complete your case study:

• Type your responses in a Microsoft Word Document
• Arial, Calibri, New Time Roman or the Apple equivalent font, font size must be easy to read and no greater than 12 pt.
• Bullets are allowed within the document
• Support your statements with examples, experiences, and/or references where applicable
• Use APA format to cite any material you take directly from a source or paraphrase
• Your response is due by Sunday at 11:59 p.m.
• A rubric will be used to assess your responses.

Instructions:

• Communicate with your partner(s) in a manner that is agreed upon by all group members
• Each group member will identify a unique company to research and analyze for the final project, no duplicate companies are allowed within a group. Each person in the group will be researching a different organization.

o You are required to select a healthcare entityfor this assignment, which will become part of the final project.

• For the organization that you select for the final project, research and write an organizational summary highlighting the following attributes for your selected organization.
  • Type of Organization
    • Public, Private, Not-for-Profit
  • Corporate Strategy
  • Leadership and organizational structure
  • Scope of Services of the Organization
  • Key Market(s) Served by the Organization
  • Primary Product(s) provided by the Organization
  • Primary and/or Key Customers of the Organization

• To research your chosen organization use resources which include but are not limited to:
  • Company website
  • Internet
  • Personal knowledge
  • Interviews with employees
  • Professional and public documents and publications

• If you conduct interviews with anyone associated with the organization, document the questions that are asked and the responses received.
• A list of interview questions will be expected to be part of and included as an appendix for the final project.
• The organizational summary will be completed and posted to the designated drop box by Sunday at 11:59 p.m.