1. Identify and briefly explain the environmental factors the below presented companies have to consider while internationalizing? What are the adaptations that the companies have done in the markets? ( 50 points)

1. Gillette introduced the razor Gillette Guard priced at about 15 rupees (nearly $0.33) in the Indian market. The products features include easy rinsing as water is scarce in Indian rural areas and unique design - the way the consumer holds the razor.
2. Unilevers ice cream brand Asian Delight was very successful in Asia. Unilevers Bangkok innovation center offered coconut ice cream mixed with fruits and vegetables used traditionally in sweets in the region with both Thai and English explanations on the package.
3. Whirlpool company is an appliance company selling white goods. It entered the BRIC market and learned that the washing machine is a status symbol for the Brazilians and should be aesthetically pleasing. The design team selected a rounded design with a yellow start button and blue lettering on the control panel for Ideale. Because white is widely associated with cleanliness in Brazil, the washer is available only in white.
4. In China, an appliance with a white exterior would be undesirable because of the belief that white shows dirt easily. For that reason, the Chinese Ideale is available in light blue and gray. In addition, the heavy duty wash cycle in China is labeled grease removal for the reason that many Chinese use bicycles for daily transportation.
5. Saudi Arabia is one of the biggest fragrance market in the World behind US, Japan and Europe. It has the worlds highest per capita consumption of fragrance. The following pictures present the advertisements for the mens perfume Drakkar Noir in Europe and Saudi Arabia.