Question: ) Identify and discuss two major problems associated with creating marketing plans (You may also relate to your project in this course). What are some

) Identify and discuss two major problems associated with creating marketing plans (You may also relate to your project in this course). What are some potential ways that firms and managers can overcome these problems?

(b) How would you respond to a colleague in your manufacturing firm who claimed at a board meeting that Branding in B2B markets is a waste of our valuable resources? Discuss the benefits of branding to customers and to the marketers

marksEnglish businessman who created a retail chain (1888-1964)More (Definitions, Synonyms, Translation)

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