Identify and examine the marketing philosophy/concept of the organization selected. Examine whether it is properly implemented and propose some ways of improvement. Does it fit to the states of demand to the product of the organization?
Identify and examine the marketing environment (Micro and Macro) elements that affect the success of the organization you selected. Explain how these elements influence the marketing decisions in that organization. Propose the best fit strategy that the marketer should take to manage these influence.
Examine the STP (Segmenting, Targeting and Positioning) strategies of the organization (what segmentation basis were used (if any), what targeting criterion were used to select, and what positioning strategies were implemented). Suggest any possible improvement strategies