Identify and explain the 2 perspectives from which consumer behavior has developed.

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Research Methods For Business Students

ISBN: 9781292208787

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Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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Posted Date: Dec 12, 2023 07:50 AM

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Identify and explain the 2 perspectives from which consumer behavior has developed.

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Consumer behavior has developed mainly from two perspectives the marketing perspective and the psych... View the full answer

Research Methods For Business Students

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