Question: Identify and explain two key technological forces ( e . g . , automation, social media, digital distribution, e - commerce, R&D ) impacting Amazon.

Identify and explain two key technological forces (e.g., automation, social media, digital distribution, e-commerce, R&D) impacting Amazon.
Describe how these forces are Amazon business models, competition, or customer expectations.
Include at least one example where a company has succeeded or failed in responding to a technological shift.

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