Question: Identify and formulate the problem / opportunity; plan the research design and gather secondary data; specify the sampling procedures; collect primary data; analyze the data;

Identify and formulate the problem

/

opportunity; plan the research design and gather secondary data; specify the sampling procedures; collect primary data; analyze the data; prepare and present the report; and, follow up are steps in which of the following processes?

sales

marketing research

consumer behavior

consumer decision making

Identify and formulate the problem / opportunity;

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