MCQs - Multiple Choice Questions - No Explanation Needed

1)

The first step in setting up a market research process involves this aspect. This is valuable, but also difficult. To identify the "right" research problem, we have to first identify the marketing symptoms or marketing opportunities

9.09 Points

IDENTIFY AND FORMULATE THE PROBLEM

EXPLORATORY RESEARCH

MARKETING OPPORTUNITY

DETERMINE THE RESEARCH DESIGN

2)

It has several key uses in solving ambiguous problems. It can help organizations formulate their problems exactly. Through

initial research, such as interviewing potential customers, opportunities and pitfalls may be identified that help to determine or refine the research problem. It is crucial to discuss this information with the client to ensure that your findings are helpful.

9.09 Points

EXPLORATORY RESEARCH

IDENTIFY AND FORMULATE THE PROBLEM

DESCRIPTIVE RESEARCH

DETERMINE THE RESEARCH DESIGN

3)

Occur when we know very little about the issues important to

solve them. For example, the introduction of radically new technologies or products is often surrounded by ambiguity. When Amazon started selling products online, critical but little understood issues arose, such as how to deal with the (return) logistics and encouraging customers to purchase.

9.09 Points

SOMEWHAT DEFINED PROBLEMS

CLEARLY DEFINED PROBLEMS

AMBIGUOUS PROBLEMS

EXPLORATORY RESEARCH

4)

A researcher interacts with consumers over a period to observe and ask questions. Such studies can consist of, for example, a researcher living with a family to observe how people buy, consume, and dispose of products

9.09 Points

CAUSAL RESEARCH

ETNOGRAPHIC STUDIES

EXPLORATORY RESEARCH

DESCRIPTIVE RESEARCH

5)

Performed in controlled environments (usually in a company or academic lab) to gain an understanding of how changes in one variable (called stimulus) cause changes in another variable. For example, substantial experimental research is conducted to gain an understanding of how changing websites helps people navigate better through online stores, thereby increasing sales.

9.09 Points

LAB EXPERIMENTS

DESIGN THE SAMPLE

FIELD EXPERIMENTS

TEST MARKETS

6)

After having determined the research design, we need to design a sampling plan and choose a data-collecting method. This involves deciding whether to use existing(secondary) data or to conduct primary research.

9.09 Points

FOLLOW UP

DESIGN THE SAMPLE AND METHOD OF DATA COLLECTION

ANALYZE THE DATA

INTERPRET, DISCUSS AND PRESENT THE FINDINGS

7)

Implementing market research findings sometimes requires further research because suggestions or recommendations may not be feasible or practical and market conditions may have changed. From a market research firm's perspective, doing this on previously conducted research can be a good way of entering new deals to conduct further research. Some market research never ends. For example, many firms track customer satisfaction over time. THIS IS......

9.09 Points

DATA COLLECTING METHOD

DESCRIPTIVE RESEARCH

FOLLOW UP

EXPLORATORY RESEARCH

8)

Consequently, researchers should provide detailed answers and actionable suggestions based on data and analysis techniques. This is the last step.

9.09 Points

FOLLOW UP

ANALYZE THE DATA

COLLECT THE DATA

COMMUNICATE FINDINGS AND RECOMMENDATIONS

9)

Is a practical but sometimes difficult part of the market research

process. How do we design a survey? How do we measure attitudes toward a product, brand, or company if we cannot observe these attitudes directly? How do we get CEOs to respond? Dealing with such issues requires careful planning and knowledge of the marketing process THIS IS THE EXAMPLE FOR...

9.09 Points

INTERPRET, DISCUSS AND PRESENT THE FINDINGS

ANALYZE THE DATA

COLLECTING DATA

FOLLOW UP

10)

This is a particular form of a field experiment in which organizations

in a geographically defined area introduce new products and services, or change the marketing mix to gauge consumer reactions. For example, Acxiom and GFK's Behaviors can provide this kind of service.

9.09 Points

TEST MARKET SERVICES

EXPERIMENTAL DESIGN

DESCRIPTIVE RESEARCH

LAB EXPERIMENTS