Identify and plot your channel strategy for your target market (based on the below)? Plot into the chart categories

(You can review the noted exhibits in Marketing Management: A strategic decision making approach, 8th ed by Mullins and Walker to help you with this question)

Target Market	Functions Performed by Channel Members	Type of Channel Member? (see textbook exhibit 12.3)	Level Exhibit (see textbook exhibits 12.5 & 12.6)	Intensity or Coverage	Relationship with Manufacturer (see textbook exhibit 12.10)	Examples?

The target market for the marketing strategy described above comprises working mothers looking for a variety of diaper goods that are simple to use, comfortable for their children, and effective at stopping leaks. Offering options like daytime and nighttime diapers, various sizes and styles, and a name that working mothers can rely on is vital to the product mix strategy.

The pricing approach is aggressive and considers the product's quality and convenience features. Promotions and discounts are used to entice return business. The channel plan concentrates on distributing goods through convenient for working mothers brick-and-mortar stores like Walmart and Target and online retailers like Amazon and Target.com.

The promotion strategy aims to reach working mothers through focused social media and online advertising efforts that include endorsements and testimonials from actual customers. Another approach to getting a larger audience is collaborating with parenting websites and influencers. New clients and subscribers can take advantage of promotions and discounts.

The target market of working mothers looking for simple-to-use products that save them time and effort values product features emphasized in the marketing strategy, such as wetness indicators, comfortable fit, and leak protection. The enhanced product features, which include social media interaction, subscription services, online resources, and customer support, add convenience and support for working mothers.

The marketing plan is generally adapted to the purchasing habits of the target market of working moms, who prioritize convenience, quality, and support when selecting diapers.

The marketing plan is designed to meet the demands of working moms looking for diapers that are simple to use, cozy for their infants, and effective at stopping leaks. The plan calls for a product mix with various choices, competitive pricing, distribution through online and physical stores, and promotion through specialized online marketing and social media campaigns. The product features, including wetness indicators, comfortable fit, and leak protection, and augmented product features such as online resources and customer support, subscription services, and social media engagement, are all designed to meet the buying behaviors of working mothers looking for convenience, quality, and help in their diaper purchasing decisions. The marketing plan aims to cater to the needs of working moms who want easy-to-use, comfortable, and leak-proof diapers for their babies. The plan involves offering a range of product choices, competitive pricing, distribution through online and physical stores, and targeted marketing campaigns on social media. The product features, such as wetness indicators and comfortable fit, as well as additional features like online resources and customer support, subscription services, and social media engagement, are all designed to meet the needs of working mothers looking for a hassle-free and quality diaper buying experience.