Question: Identify and share at least 1 advertisement from the different types listed below Institutiona l - promotes an organization's image, reputation, or ideas rather than

Identify and share at least 1 advertisement from the different types listed below

  1. Institutional - promotes an organization's image, reputation, or ideas rather than a specific product.
  2. Pioneering - tries to develop primary demand for a product category rather than demand for a specific brand.
  3. Competitive - tries to develop selective demand for a specific brand
    • Direct competitive - aims for immediate buying action.
    • Indirect competitive - points out product advantages to affect future buying decisions.
  4. Comparative - making specific brand comparisons using actual product names.
  5. Reminder - tries to keep the product's name before the public

Explain the following about your selected advertisement:

a) Provide a screenshot, or upload a photo or link. Provide a specific source of the ad.

b) What media has been used for the ad and why?

c) What kind of advertising is illustrated, select from the above-listed types and explain?

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