Identify and share at least 1 advertisement from the different types listed below

1. Institutional - promotes an organization's image, reputation, or ideas rather than a specific product.
2. Pioneering - tries to develop primary demand for a product category rather than demand for a specific brand.
3. Competitive - tries to develop selective demand for a specific brand
   • Direct competitive - aims for immediate buying action.
   • Indirect competitive - points out product advantages to affect future buying decisions.
4. Comparative - making specific brand comparisons using actual product names.
5. Reminder - tries to keep the product's name before the public

Explain the following about your selected advertisement:

a) Provide a screenshot, or upload a photo or link. Provide a specific source of the ad.

b) What media has been used for the ad and why?

c) What kind of advertising is illustrated, select from the above-listed types and explain?

Answer rating: 100% (QA)

Advertisement Examples Here are examples of advertisements from different categories along with explanations 1 Institutional Advertising Advertisement Doves Real Beauty campaign launched in 2004 Sourc... View the full answer