Identify any two long-established local brands that are specific to Pakistani market. What is it about them
Question:
Identify any two long-established local brands that are specific to Pakistani market. What is it about them that have ensured their longevity? Identify the features and attributes of both brands, from the packaging and design to the product itself.
Refer to the Concept “Three Stages of Perception” and use One Pakistani and One International Brands to demonstrate the applications of the concepts in real world scenario. In this regard, you are required to identify and discuss how the two brands influence/persuade the consumers during the three stages through different sensory stimuli. Note: You can use visuals (e.g. Visual Ads, Snapshots of TVCs, Storyboards, Social Media Postings/ads, etc.) extracted from Internet to demonstrate the application of the concepts. Also, choose those brands which use most of the sensory stimuli and those for which much data is available over the internet.