Identify APPLEs Resource/capability (Column 1)	Is it Valuable? (V) (Column 2)	Is it rare? (R) (Column 3)	Is it difficult to imitate? (I) (Column 4)	Is it difficult to substitute? (S) (Column 5)	Does it provide a. Competitive Disadvantage (No- No-No- No) b. Competitive Parity (Yes-No-No-No) c. Temporary Competitive Adv. (Yes-Yes-No-No) d. Sustainable Comp. Adv.? (Yes-Yes-Yes-Yes) (Column 6)
Tangible Resources
Name 1 Tangible Resource Apple has Here:	Is this tangible resource valuable for Apple? Explain why or why not this resource is valuable:	Is this tangible resource rare among Apples competitors? Explain why or why not this resource is rare:	Is this tangible resource difficult to imitate by Apples competitors? Explain why or why not this resource is difficult to imitate:	Is this tangible resource difficult to substitute by Apples competitors? Explain why or why not this resource is difficult to substitute:	(Pick one depending your answers in the columns 2, 3,4, and 5) a. Competitive Disadvantage (No- No-No- No) b. Competitive Parity (Yes-No-No-No) c. Temporary Competitive Adv. (Yes-Yes-No-No) d. Sustainable Comp. Adv.? (Yes-Yes-Yes-Yes)
Intangible Resources
Name 1 Intangible Resource Apple has Here: Explain with 1-3 sentences what this intangible resource is here:	Is this intangible resource valuable for Apple? Explain why or why not this resource is valuable:	Is this intangible resource rare among Apples competitors? Explain why or why not this resource is rare:	Is this intangible resource difficult to imitate by Apples competitors? Explain why or why not this resource is difficult to imitate:	Is this intangible resource difficult to substitute by Apples competitors? Explain why or why not this resource is difficult to substitute:	(Pick one depending your answers in the columns 2, 3,4, and 5) a. Competitive Disadvantage (No- No-No- No) b. Competitive Parity (Yes-No-No-No) c. Temporary Competitive Adv. (Yes-Yes-No-No) d. Sustainable Comp. Adv.? (Yes-Yes-Yes-Yes)
Capabilities
Name 1 Capability Apple has Here: Explain with 1-3 sentences what this capability resource is here:	Is this capability valuable for Apple? Explain why or why not this resource is valuable:	Is this capability rare among Apples competitors? Explain why or why not this resource is rare:	Is this capability difficult to imitate by Apples competitors? Explain why or why not this resource is difficult to imitate:	Is this capability difficult to substitute by Apples competitors? Explain why or why not this resource is difficult to substitute:	(Pick one depending your answers in the columns 2, 3,4, and 5) a. Competitive Disadvantage (No- No-No- No) b. Competitive Parity (Yes-No-No-No) c. Temporary Competitive Adv. (Yes-Yes-No-No) d. Sustainable Comp. Adv.? (Yes-Yes-Yes-Yes)