Identify constructs outlined in research objectives 1-6 listed below and create measurement scales for these constructs.

Case 7.2 Extreme Exposure Rock Climbing Centre Faces The Krag (The following case is hyphothetical.) For the past five years, Extreme Exposure Fleck Climbing Centre has enjoyed a monopoly. Located in Canmore, Alberta, Extreme Exposure was the dream of Kyle Anderson, an avid partici pant in freesyle extreme sports of various types. including outdoor rock climbing, hang-gliding, skydiving, mountan biking, snowboarding, and a number of other adrenalinpumping sports. Now in his mid-395, Kyle had come to realize at the age of 30 that after three leg fractures, two broken arms, and numerous dislocations, he could not participate on the extreme edge as he used to. So, he found an abandoned warehouse, recruited two investors and a friendly banker, and opened up Extreme Exposure. Kyle's rock climbing centre has over 6500 square feet of simulated rock walls to climb, with about 100 different routes up to a maximum of 50 vertical feet. Extreme Exposure's design per mits the four major climbing types: top-roping, where the climber climbs up with a rope anchored at the top; lead-climbing, where the climber clips a rope to the wall while ascending; bouldering, where the climber has no rope but stays near the ground; and repelling, where the person descends quickly by sliding down a rope. Climbers can buy day passes or monthlong or annual memberships. Shoes and harnesses can be rented cheaply, and helmets are available free of charge as all climbers must wear protective hel mets. In addition to individual and group climb~ ing classes, Extreme Exposure has several group programs, including birthday parties, a kids' summer camp, and corporate teamvbuilding classes. A newspaper article has reported that another rock climbing centre, to be called \"The Krag," will be built in Canmore in the next six months Kyle notes the following items about The Krag that are different from Extreme Exposure: (l) The Krag will have climbs up to a maximum of 60 vertical feet, (2) it will have a climber certification pro- gram, {3) there will be day trips to outdoor rock- climbing areas, {4) there will be group overnight and extended-stay rockclimbing trips to the Canadian Rockies, and (5) The Krag's annual membership fee will be about 20% lower than Extreme Exposures. Kyle chats with Dianne, one of his Extreme Exposure members who is in marketing. during a break in one of her climbing visits. Dianne summarizes what she believes Kyle needs to nd out about his current members. Dianne's list follows: 1. What is the demographic and rock-climbing profile of Extreme Exposures members? 2. How satised are the members with Extreme Exposure's climbing facilities? 3. How interested are its members in (a) day trips to outdoor rockclimbing areas, (h) group overnight andfor extended-stay rockclimbing trips to the Rockies, and (cl a climber certifi- cation program? 4. What are members' opinions of the annual membership fee charged by Extreme Exposure? 5. Will members consider leaving Extreme Exposure to join a new rock-climbing centre with climbs that are 10 feet higher than the maximum climb at Extreme Exposure? 6. Will members consider leaving Extreme Exposure to join a new rock-climbing centre with climbs that are 10 feet higher than the maximum climb at Extreme Exposure and whose annual membership fee is 20% lower than Extreme Exposure's? For each of Dianne's questions, identify the relevant construct and indicate how is should be measured