Question: Identify, define, and explain (using examples) the three different targeting strategies used by companies. A marketing director wants to create a marketing strategy to target

Identify, define, and explain (using examples) the three different targeting strategies used by companies.

A marketing director wants to create a marketing strategy to target a new international segment in addition to the already targeted domestic market. Identify and explain three influences of culture that means a different strategy is needed for the new segment.

Identify at least four differences between B2B consumers and B2C consumers, giving examples for each difference.

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