Identify, evaluate and critically discuss on how to raise urgency level of Coca-Cola company. By using this ways. 1 Create a crisis by allowing a financial loss, exposing managers to major weaknesses vis a-vis competitors, or allowing errors to blow up instead of being corrected at the last minute. 2. Eliminate obvious examples of excess (e.g., company-owned country club facilities, a large air force, gourmet executive dining rooms). 3. Set revenue, income, productivity, customer satisfaction, and cycle-time targets so high that they can't be reached by conducting business as usual. 4. Stop measuring subunit performance based only on narrow functional goals. Insist that more people be held accountable for broader measures of business performance. opportunities. 5. Send more data about customer satisfaction and financial performance to more employees, especially information that demonstrates weaknesses vis-a-vis the competition. 6. Insist that people talk regularly to unsatisfied customers, unhappy suppliers, disgruntled shareholders. 7. Use consultants and other means to force more relevant data and honest disc into management meetings 8. Put more honest discussions of the film's problems in company newspapers and senior management speeches. Stop senior management "happy talk 9. Bombard people with information on future opportunities, on the wonderful rewards for capitalizing on those opportunities, and on the wonderful rewards for capitalizing on those opportunities, and on the organizations current inability to pursue those opportunities