The 9 ways to raise urgency level are:

1. Create a crisis by allowing a financial loss, exposing managers to major weaknesses.

2. Eliminate obvious examples of excess.

3. Set revenue, income, productivity, customer satisfaction, and cycle time targets so high that they can't be reached by conducting business as usual

4. Stop measuring subunit performance based only on narrow functional goals.

5. Send more data about customer satisfaction and financial performance to more employees

6. Insist that people talk regularly to unsatisfied customers, unhappy suppliers, and gruntled stakeholders

7. Use consultants and other means to force more relevant data and honest discussion into management meetings.

8. Put more honest discussions of the firm's problems in company newspapers and senior management speeches.

9. Bombard people with information on future opportunities, on the wonderful rewards for capitalizing on those opportunities.

EXPLAIN EACH ONE PLEASE