Identify Hertz Global Holding Resource-Based View (RBV) There are two types of resources (assets under the RBV model, which are tangible assets and intangible assets. You can list them in a table form and then follow with a discussion of the assets, why you selected them, and how they relate to the VMO and strategy. Consider and discuss the things that may make your organization's resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help you deepen your understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities.