identify how the different companies you work for use different media in order to achieve different levels on the hierarchy of effects model.

1. which platforms work best for which objectives

2. and how this varies by industry and product type

Keeping both of these figures in mind, to achieve different things on the hierarchy of effects models.

Examples of the Eight Common Communication Platforms Advertising Sales Promotion Events and Public relations Online and social | Mobile Direct and Personal selling experiences and publicity media marketing | Marketing database marketing Print and Contests, games, Sports Press kits Web sites Text messages Catalogs Sales broadcast ads sweepstakes, presentations lotteries Packaging-outer |Premiums and Entertainment Speeches E-mail Online marketing Mailings Sales gifts presentations Packaging Sampling Festivals Seminars Search ads Social media Telemarketing Incentive insert marketing programs Cinema Fairs and trade Arts Annual reports Display ads Electronic Samples shows shopping Brochures and Exhibits Causes Charitable Company blogs TV shopping Fairs and trade booklets donations shows Posters and Demonstrations Factory tours Publications Third-party chat Fax leaflets rooms, forums, and blogs Directories Coupons Company Community Facebook and Catalogs museums relations Twitter messages, Youtube channels and videos Posters and Demonstrations Factory tours Publications Third-party chat leaflets rooms, forums, and blogs Directories Coupons Company Community Facebook and Catalogs meseums relations twitter messages, youtube channels and videos Reprints of ads Rebates Street activities Lobbying Billboards Low-interest Identity media financing Display signs Trade-in Company allowances magazine Point-of- Continuity purchase displays programs DVDS Tie-ins Modified from: Kotler, P. and Keller, K.L. (2016) Marketing Management (15th edition), Pearson: Harlow, pg. 583.\f