Identify Marketing Strategy for Uber Eats

Target audience segmentation

Positioning

Content strategy

Media selection $($including how you will acquire relevant target lists$)$

Rationale for your strategic choices

Positioning:

For the target market, Uber Eats is the App that makes food delivery services reliable and comfortable. The reasons to believe so are the fast response to inquiries on all the company's platforms, the easiness of using the App, and the reassurance of a well$-$based online community.

Benefits:

Reliability

Functional: constant tracking of the pickup and delivery, rapid response on customer inquiries over the App and Social Media.

Emotional: makes me feel that my information and my money are safe; makes me feel that my needs and requests are listened to$.$

Comfort

Functional: variety of options, rapid delivery, simple but complete App features, constant promotions.

Emotional: makes me feel tranquil.

Add more benefits

Target Market:

Demographics:

Age: $18$ to $35$

Household income: high income, over $$60,000$ USD per year.

Education: Professional.

Genre: men and women.

Geographics: Canada & The United States in Urban and Suburban areas.

Behaviors:

Works or studies full time.

Isn't committed to cooking on a regular basis.

Doesn't have much spare time.

Likes and enjoys all sorts of food, from healthy to street food.

Doesn't like to do the groceries.

Enjoys being at home.

Psychographics:

Extroverted, likes having family and friends over.

Friendly and nice.

Social media usage: uses Facebook, Instagram, TikTok, Youtube and Twitter. They are web$-$savvy.

Personas:

Veronica

Samuel

Geographics

Demographics

Behaviors

Psychographics

Social Media Usage

Food preferences Create a buyer persona