Identify one problem described in the case. List and describe what the problem is and why it is a problem for the company. $($Minimum three to four valuable sentences describing the problem. Use facts from the case to support your answer.$)$

Under which classification of the value chain does this problem fall and explain why you chose that classification $($Minimum two good sentences. Use facts from the case to support your answer.$)$:

Inbound logistics $-$ transporting passengers within Continental

Overall business operations

Outbound logistics $-$ transporting passengers $-$ between carriers

Marketing and sales of flights

After sales service and support

Thinking about all of the problems in the Continental case, what one problem led to almost all of the case problems? Explain why this problem caused almost all of the problems? Use facts from the case to support your answer.$($Minimum $3$ to $4$ good sentences. $)$

Read this short article about Southwest Airlines. Download short article about Southwest Airlines.$)$

What was it about their business operations that caused them to have to cancel so many flights? Use facts from the article to support your answer. $($Minimum three good sentences.$)$

Under which classification of the value chain does this problem fall and explain why you chose that classification.

Place your entire answer under the appropriate classification discussion identified for question $2.$ Do not place your answer under each Continental Forum, just choose one.