Identify resources and capabilities $($not products$)1$ point

Are the R&Cs specific enough that they wouldn$$t fit any other company? $1$ point

Evaluate each R$/$C using VRIS. $1$ point

Properly identify the competitive consequences $1$ points

YYYY

sustainable competitive advantage

above normal returns

YNxx

competitive parity

average returns

Identify the strategic consequences for the firm $($eg what resources and capabilities does the firm need to develop, protect, invest in$,$ etc$)1$ points For Apple Inc