Identify the Cultural Values of Each Group Analyze the Differences between Cultures High Distance vs. Low Distance
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Question:
Identify the Cultural Values of Each Group
Analyze the Differences between Cultures
High Distance vs. Low Distance
Individualism vs. Collectivism
Masculinity versus Femininity
Long-term Orientation vs. Short-term Orientation
Indulgence versus Restraint
Evaluate the Implications of these Differences
Develop Plans for Marketing to these Cultures (based on differences)
Related Book For
Practicing Leadership Principles and Applications
ISBN: 978-0470086988
4th edition
Authors: Arthur Shriberg, David Shriberg
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