Identify the data questions and data sources. Pick the business questions you identified last week, and translate them into data questions by applying the learnings from this week. Then, identify the likely data sources for each question.

Business Questions	..translated into data questions	..and potential data sources identified
How many high value customers did they lose?	Compute total churn last month & filter for high value customers	Customer activity data
Why do most of the customers leave?	Analyze exit VOC of churned customers. Do casual analytics of driving factors	VOC survey, Customer transactions, CRM data
What are the satisfied customers most happy about?	Analyze survey feedback of customers with highest VOC. Pick top factors.	VOC survey, Customer transactions, CRM data
What customers might churn next?	Identify top factors that cause customers to churn; apply on active ones & then predict	VOC survey, Customer transactions, CRM data
Which product will customers buy next?	Analyze historical purchases & sequence by customer types; apply & predict	Customer transactions, CRM data, Product data

~ swetha

Import the business case data & impute missing values.

Customer ID	Data generated by SPSS by missing Value	SPSS Method name used to Replace Missing Values
6
9
15
47
73
91

I need someone that understands Saas, and is familiar with imputations. The business case is the table box above for reference and for the second table box, I have to impute numbers