Question: Identify the decision - making role by matching the descriptions in the left column to the decision - making roles in the right column. Descriptions
Identify the decisionmaking role by matching the descriptions in the left column to the decisionmaking roles in the right column.
Descriptions
DecisionMaking Roles
Suggest or initiate the purchase process
Have valued opinions
Makes the decision to buy or not
Exchanges money for the product
Actual user of the product
Influencers
Initiators
Purchaser
Consumer
Decision maker
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