Question: Identify the five elements of the service package. Use a ski resort as an example to illustrate these five elements In Schmenners Service Process Matrix,
- Identify the five elements of the service package. Use a ski resort as an example to illustrate these five elements
- In Schmenners Service Process Matrix, he uses two dimensions, degree of interaction and customization, and degree of labor intensity to categorize different types of services. Draw the 2 x 2 diagram using the two dimensions to create the four service types.
Label each quadrant of your diagram with one of the following terms: service shop, mass service, professional service, and service factory. Give an example of each service type.
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