Question: Identify the five elements of the service package. Use a ski resort as an example to illustrate these five elements In Schmenners Service Process Matrix,

  1. Identify the five elements of the service package. Use a ski resort as an example to illustrate these five elements

  1. In Schmenners Service Process Matrix, he uses two dimensions, degree of interaction and customization, and degree of labor intensity to categorize different types of services. Draw the 2 x 2 diagram using the two dimensions to create the four service types.

Label each quadrant of your diagram with one of the following terms: service shop, mass service, professional service, and service factory. Give an example of each service type.

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